Monthly Archives: September 2014

Six Ways To Make Your Video Strategy More Social

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A really good article on MarketingProfs.com that I’d like to share: Some 181.4 million US Internet users watched 39.4 billion online videos in August, according to the latest comScore data. Clearly, online video—whether the latest viral video or a professional development course—is hot. It’s easy to see why. Online video can engage an audience, help viewers retain information, and—for Continue Reading

Increase lead generation with a call to action on your banner ad

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Want to increase leads or improve lead quality? A call to action (CTA) or “offer” on your banner advertising or on your own web site will help drive traffic and generate leads.Below are a few tips to creating more leads using an effective call-to-action: Make it obvious. Unless you make the ad look visually engaging, Continue Reading

Developing a marketing strategy? Conduct a marketing workshop.

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On a regular basis I get asked to help companies develop a marketing plan. Some are for a new company, others for a new product. My first question typically is “have you got a marketing strategy and is your management in alignment with it?” If not, you may be setting yourself up for failure. For those Continue Reading

The 5 minute DIY web site audit

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Businesses large and small have the challenge of building web site strategy that will help them build their business. The challenge is that many of these sites simply don’t generate any traffic. Unfortunately, that may be because Google, Bing, Yahoo and the other key search engines have no idea what your site is about. Search Continue Reading

SEO: Are you getting your money’s worth?

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Search Engine Optimization can be one of the most cost-effective ways of marketing your business, but it can also be the biggest budget and time suck if you don’t focus on two things: Your goals and your customers. Often times clients come to us looking for an easy way to generate leads, but the response Continue Reading