When you know you need dedicated marketing guidance and leadership, but you’re not quite ready to dedicate the resources to cover that expense, a fractional CMO is a viable route to consider.
A fractional Chief Marketing Officer (CMO) is a cost-effective means of having expert marketing leadership on your team without the full-time overhead costs associated with hiring a top-level executive. A CMO will ensure:
- Increased value for your business and its stakeholders
- Sales and revenue goals are met or exceeded
- Leadership, direction, execution and measurement of integrated tactics and initiatives
- An integrated marketing strategy that is aligned with your business goals and objectives
At MarketBurst, we realize that having the representation and support of a Chief Marketing Officer can be invaluable to your business. Having the expertise on hand to oversee the development of an effective and integrated brand, communication and marketing strategy can mean the difference in the level of your business success.