Category Archives: News

The Periodic Table of SEO Success Factors

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We are constantly on the lookout for best practices to follow to make sure that your brands are always ranked best when it comes to Your Search Engine Rankings! Here is a popular SEO Periodic Table of Factors form SearchEngineLand that outline some best Practices that we agree with ! Click the image below for Continue Reading

Marketburst President, Kevin Kohleriter Selected Feature Contibutor for Cold Chain IQ Online Community

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Kevin Kohleriter has been selected to be a regular contributor to Cold Chain IQ, an international online community focused on providing pharmaceutical professionals with knowledge, information and articles. His monthly column, called “Cold Chain Corner” will focus on trends in pharmaceutical technology, including logistics, packaging, monitoring, and compliance. Kevin has published more than 50 articles and Continue Reading

4 tough questions to ask a marketing agency before hiring them

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There are a lot of great agencies out there. And there are a lot of bad ones too. So how do you know what you are really getting when you sign a new agency? Whether you are large enterprise or …

Taming the beast. Ten tips for building social media strategy.

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Thinking about dipping your toes into social media, but not know where to start? Getting ahead in social media means integrating old school tactics like email campaigns, collateral, and sales calls with new tactics, like social media, elearning  and solution selling. And, as in any marketing tactic, a social media strategy begins with the basics. Without some Continue Reading

Six Ways To Make Your Video Strategy More Social

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A really good article on MarketingProfs.com that I’d like to share: Some 181.4 million US Internet users watched 39.4 billion online videos in August, according to the latest comScore data. Clearly, online video—whether the latest viral video or a professional development course—is hot. It’s easy to see why. Online video can engage an audience, help viewers retain information, and—for Continue Reading

Increase lead generation with a call to action on your banner ad

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Want to increase leads or improve lead quality? A call to action (CTA) or “offer” on your banner advertising or on your own web site will help drive traffic and generate leads.Below are a few tips to creating more leads using an effective call-to-action: Make it obvious. Unless you make the ad look visually engaging, Continue Reading

Developing a marketing strategy? Conduct a marketing workshop.

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On a regular basis I get asked to help companies develop a marketing plan. Some are for a new company, others for a new product. My first question typically is “have you got a marketing strategy and is your management in alignment with it?” If not, you may be setting yourself up for failure. For those Continue Reading

The 5 minute DIY web site audit

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Businesses large and small have the challenge of building web site strategy that will help them build their business. The challenge is that many of these sites simply don’t generate any traffic. Unfortunately, that may be because Google, Bing, Yahoo and the other key search engines have no idea what your site is about. Search Continue Reading

Marketburst Welcomes Kate Hoffman to the team

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We are excited to announce a new member of our team. Kate Hoffman will be joining MarketBurst as Senior Account Executive. Kate has a unique background in marketing communications and business. A former journalist and marketing communications executive, she now

We’re hiring again: Part-time marketing project manager

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We are currently looking for part-time marketing project manager to support all aspects of programs and projects across multiple marketing channels (both print and digital) and clients. The role will require 15-20 hours per week, but may fluctuate with more responsibility for …