An insane number. Roughly 10x the viewing audience of the Super Bowl. Every month. Top search engine company Google announced this week that it not only hit that number, but now supports YouTube searches in its Google Trends program.
This move signals that more and more people are doing video searches rather than traditional web browsing. It also increases the utility of SEO marketing on Google, since the web giant owns YouTube. If you have not already done so, now is a good time to get your company a YouTube account, even if you only intend to post an introductory video at first. Be sure to also pay special heed to SEO in your video descriptions (keywords, meta tags, etc), as those descriptions will now be included in Google Trends whenever potential customers do relevant web searches.
Let’s put this in perspective. According to Google:
- Nearly one out of every two people on the Internet visits YouTube.
- If YouTube were a country, we’d be the third largest in the world after China and India.
- PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times. That’s a lot of Gangnam Style!
Video production is getting easier and less expensive every year, but do you have a plan for video production? eLearning, viral videos, video press releases, and video documentation are now becoming the norm. If you are not on-board already, you should be. What’s your plan?