What is hyperlocal marketing and how do you build a content marketing plan for it? To get local customers, you need a content marketing plan that is locally focused. Sometimes called, hyperlocal marketing, it is a method of niche targeting that focused on a specific city or demographic that appeals to shoppers within that city. The reality […]
If you are struggling with that age-old issue of increasing email engagement, here’s an easy one I’ve used for several years. It will take you less than 5 minutes to do it and increased my open rates by over 30%! Your 5-minute optimization About 48 hours after sending an email to your subscribers, go into your email[…]
I remember when I last worked in corporate America that SEO companies were approaching me left and right looking to be “my SEO team”. Their solution was simply to submit backlinks by the hundreds to my website. They promised great results at a very low cost. The result was well…nothing. They couldn’t perform because they were either[…]