Imagine it’s 9:00 PM on a Tuesday. A homeowner’s water heater just burst, flooding their laundry room. They grab their phone, search for “emergency plumber near me,” and click the first result. The listing says you’re open 24/7. They call… but the number is disconnected. Or worse, they drive to your shop because the map says you’re there, only to.. Read more
You run a tight ship. Your trucks are clean, your team of ten is the best in the county, and your craftsmanship speaks for itself. But there is a frustrating disconnect: despite being the best plumber, electrician, or builder in town, your phone isn’t ringing as often as the “big guys” down the street—the ones whose work is mediocre but.. Read more
You’ve checked the analytics again. The numbers look decent—your traffic is steady, or perhaps it’s even growing. You’re putting in the work on social media, maybe you’re running some ads, and your team is proud of the brand you’ve built online. But then you look at your inbox. It’s quiet. Or worse, it’s filled with “leads” that turn out to.. Read more
If you are struggling with that age-old issue of increasing email engagement, here’s an easy one I’ve used for several years. It will take you less than 5 minutes to do it and increased my open rates by over 30%! Your 5-minute optimization About 48 hours after sending an email to your subscribers, go into your email system and export.. Read more