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In recent years, there have been significant shifts in the way local businesses appear in Google search results. Here are some of the latest trends in local search engine optimization that businesses should be aware of: Google My Business (aka Google Business Profile) has become increasingly important to local SEO. Claiming and optimizing your Google My Business […]

Increasing your brand’s visibility for your target demographic is essential for growing a business. Understanding how to approach potential leads and the best ways to market your company make a big difference in your advertising ROI. Incorporating these into your current strategy can help develop more leads and reach customers the way they prefer. Hybrid Events The[…]

The importance of an established social media presence has grown stronger in recent years, especially during and after the pandemic. With additional processes being digitalized and companies and consumers alike turning to the internet for personal and professional needs, it has become evident that the future of business marketing is heavily rooted in social media. As a[…]