Elevate Your Insights and Unleash the Power of Google Analytics 4

Content Marketing

Elevate Your Insights and Unleash the Power of Google Analytics 4
Elevate Your Insights and Unleash the Power of Google Analytics 4

On July 1 Google announced its latest and most powerful web data analytics iteration, GA 4. While you may or may not fully understand how Google Analytics works, it’s important to understand the value it brings regarding user behavior and optimizing the online experience. GA4 offers a wealth of insights into user engagement, conversion paths, and overall website performance. Whether.. Read more

SEO vs. Google Ads: Which Option is Better for Your Business?
SEO vs. Google Ads: Which Option is Better for Your Business?

When we started offering marketing services to clients, there were a lot of questions as to which type of marketing technique would work best for their business. The options at the time were mainly search engine advertising, organic search engine optimization, email campaigns, and social media marketing. While these mediums are at the core of almost any company we work.. Read more

Mobilegeddon is Here: How a Poor Mobile Experience Will Cause You to Lose Customers
Mobilegeddon is Here: How a Poor Mobile Experience Will Cause You to Lose Customers

Your website is your calling card. It’s the first place people go when they want to learn more about you and your products and services. But not everyone uses a desktop computer. Mobile vs. desktop usage stats in 2022 reveals that 50% of B2B inquiries are placed on mobile devices, mobile phones generate 60.66% of website traffic, while desktops and.. Read more

Top 10 Best Free SEO Tools for 2023 (IMHO)
Top 10 Best Free SEO Tools for 2023 (IMHO)

We receive numerous requests for website scans and analyses from individuals and businesses looking to improve their online presence. While we have access to several licensed tools that can provide in-depth analyses, we understand that not everyone has the budget to invest in expensive SEO tools. This is why we’ve compiled a list of ten free SEO tools available. These.. Read more

Top 5 Trends in Local Search Engine Optimization for 2023 and The Role of Content in SEO
Top 5 Trends in Local Search Engine Optimization for 2023 and The Role of Content in SEO

In recent years, there have been significant shifts in the way local businesses appear in Google search results. Here are some of the latest trends in local search engine optimization that businesses should be aware of: Google My Business (aka Google Business Profile) has become increasingly important to local SEO. Claiming and optimizing your Google My Business listing can improve.. Read more

10 Marketing Trends to Look for in 2023
10 Marketing Trends to Look for in 2023

Increasing your brand’s visibility for your target demographic is essential for growing a business. Understanding how to approach potential leads and the best ways to market your company make a big difference in your advertising ROI. Incorporating these into your current strategy can help develop more leads and reach customers the way they prefer. Hybrid Events The cancellation of in-person.. Read more

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