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SEO, Content Marketing, Local Search

Creating A Local Content Marketing Plan

What is hyperlocal marketing and how do you build a content marketing plan for it? To get local customers, you need a content marketing plan that is locally focused. Sometimes called, hyperlocal marketing, it is a method of niche targeting that focused on a specific city or demographic that appeals to shoppers within that city. The reality […]

Digital search


Blog, SEO

The secret sauce to ranking your website, according to industry studies and experience

I remember when I last worked in corporate America that SEO companies were approaching me left and right looking to be “my SEO team”. Their solution was simply to submit backlinks by the hundreds to my website. They promised great results at a very low cost. The result was well…nothing. They couldn’t perform because they were either[…]