If you are struggling with that age-old issue of increasing email engagement, here’s an easy one I’ve used for several years. It will take you less than 5 minutes to do it and increased my open rates by over 30%!
Your 5-minute optimization
About 48 hours after sending an email to your subscribers, go into your email system and export all the people who got the email but didn’t open it. Then reload that list into a new list (if you are using Constant Contact, for example). Then change the subject of your email and resend it to just these people. This gives you the opportunity to increase the number of opens of your email campaign without really spamming subscribers.
Check out the below setting of Constant Contact I set up for getting the maximum open rate.
I personally did this and found it yielded an increase to 30.5% for the total number of opened emails and an increase of 37.3% in click-through rates. That’s huge when you put it into absolute numbers.
Here’s the stats breakdown
Original Email Open Rate: 22.9%
Original Email Click Rate: 5.9%
Unopened Segment Open Rate: 10.8%
Unopened Segment Click Rate: 3.1%
Total Open Rate: 31.01% (35.41% increase)
Total Click Rate: 8.24% (39.66% increase)
It’s that simple! Let me know if you get any big wins.