How Citations, Ratings and Reviews Help (or Hurt) Your Local Search (SEO) Results

How Ratings and Reviews Help (or hurt) Your Local SEO - Reputation Management
Are you heading out to a new restaurant? Looking for a place to stay during your vacation? Are you considering buying a product that you’re somewhat unfamiliar with? As a consumer, you’ve undoubtedly relied on reviews before purchasing a product. Therefore, you likely understand the importance of your reputation in generating more sales, building consumer relations, and increasing web traffic. However, ratings and reviews (aka reputation management) are even more important than you may realize—even Google loves them because they provide fresh and relevant content about your business.

Rankings and Reviews Relation to SEO Search Results

The Search Engine Journal says reviews were the most important ranking factor for local SEO. How does this work? If you’ve explored the possibilities of local SEO, then you’re probably aware of Google My Business, a prime opportunity for local business owners to land themselves on the front page of one of the billions of Google searches made each day. High rankings can do a lot to increase the likelihood of a Top 3 listing (the Google My Business listings that appear on the front page of a local Google search). However, your Google Business listing is only one example of how positive ratings and reviews can boost your SEO campaign. Many local searches will yield popular review sites such as Yelp and TripAdvisor as their top results, so a presence on these sites will do wonders to increase interest in your company’s services. It's one thing if your business can be found, but another on whether their clicking and visiting your website. Reviews have a huge impact on how often people click on your business in search results, and here’s a few reasons why:
  1. Visibility and Trust: Positive reviews help your business stand out and look trustworthy, making it more likely people will click on your listing, especially in local searches.
  2. Click-Through Rates (CTR): Generally, the better your ratings, the more clicks you get. High ratings signal to potential customers that you're reliable and offer good quality.
  3. Rich Snippets: Search engines often use something called "rich snippets" that include stars from reviews to highlight your business. These eye-catching details can draw more clicks.
  4. Social Proof: Reviews act as social proof, where people see good feedback and feel more confident in choosing your business, just like others did.
  5. Consumer Decision-Making: A solid batch of positive reviews can sway people who are on the fence, tipping them in your favor.
In essence, reviews are a key player in how visible and appealing your business is online, directly affecting how many potential customers decide to check you out.

 Statistics Don’t Lie

If you’re a numbers-oriented person (and there’s nothing wrong with that!), then you should pay close attention to the statistics related to the importance of citations, ratings, and reviews for your business. Among the most pertinent statistics:
  • 93% of consumers say online reviews influence their purchasing decisions. This statistic underscores how critical reviews are in shaping consumer behavior and choices.
  • Businesses with 1-1.5 stars on review sites earn 33% less revenue than the average business. This stark contrast demonstrates the financial impact of negative reviews and the necessity of maintaining a positive online reputation.
  • Displaying reviews can increase conversion rates by up to 270%. Reviews significantly boost consumer trust, which translates directly into increased sales, showing just how powerful customer feedback can be in driving business success.
  • Nearly 40% of Americans consistently rely on consumer reviews before making purchasing decisions for products, services, or restaurants
Great reviews can boost your search engine ranking and bring more relevancy to your listing with keywords from the feedback.

Getting The Reviews You Need - A Complete Reputation Managment Program

Understanding that your company can benefit from ratings and reviews is one thing, but obtaining these reviews is a new task entirely. Some “marketing experts” may promise you opportunities for loads of positive reviews, but not all of these services are legal. Instead, companies like MarketBurst specialize in helping you to build quality and honest reviews that will not only land you high in Google but increase your clicks and sales through a proven reputation management program. Contact us to set up a reputation management campaign. In no time, you’ll be generating excellent reviews for your website and creating a positive buzz around your services that will be sure to increase interest, improve your search rankings, and bring in new clients!

Whether across the office or across the ocean, MarketBurst is the leader in outsourced marketing solutions worldwide. Contact us today.