Search Engine Optimization

Content Marketing Via Search Engines

It's important to understand the limitations and objectives of SEO companies in their pursuit of achieving top placement on Google. Unlike other methods such as PPC, which may offer quicker results, SEO is inherently a long-term strategy, more akin to a marathon than a sprint. This distinction is crucial for those seeking immediate outcomes.

Search Engine Optimization (SEO) combines technical and creative endeavors to influence and enhance Google's known ranking factors.

We'll make sure your website is running optimally

A well-run, fast, and mobile-friendly website is key to a great customer experience and better rankings in search. On an ongoing basis, the MarketBurst team will optimize your website to improve search engine rankings and drive targeted visitors to the main web page.

During the first month, we will focus on on-page optimization, including:

  • Keyword research
  • W3c validation, site optimization (including speed & mobile responsiveness)
  • Mapping/URL allocation
  • Metatags: Title, meta descriptions, keywords, headings, alt tags and image optimization
  • Robots.txt and Sitemap.xml optimization
  • Duplicate title and meta tag check
  • URL canonicalization (301 URL redirects)
  • Check for and repair broken links
  • Keyword density and content optimization
  • Search engine-friendly URL optimization
  • Google Analytics, along with Google and Bing webmaster setup

And market all your content across the Internet

Off page optimization after the first month will encompass building links targeting the chosen keywords using the following techniques:

  • Content creation, loading and distribution
  • Monthly microblog, directory and social bookmark submissions
  • Topical microsite creation and maintenance
  • Loading assets and back linking from Web 2.0 properties
  • Posts to document sharing sites
  • Image and video sharing (provided by the client/created vor an additional charge)
  • Hub page creation
  • Geo-location listings and Google map and places pages

Interested in marketing your business locally?

In addition to selected areas of the National SEO Program, additional steps are required for local SEO campaigns. Local marketing campaigns require.

  • Embedding of maps on your website
  • Local search pages
  • Local keyword content
  • Citations & Reviews
  • Directory submissions

 

Submitting to these directories is time-consuming but necessary. Our team will submit local business details to a large list of directories and then ping those directory URLs if available. We can then confirm most of your submissions and provide completion reports showing proof of work.

Directories include Google Places, Yahoo Local, Angie’s, Bing Local, Yelp, MapQuest and many more.

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