Mobilegeddon is Here: How a Poor Mobile Experience Will Cause You to Lose Customers

Your website is your calling card. It’s the first place people go when they want to learn more about you and your products and services. But not everyone uses a desktop computer.

Mobile vs. desktop usage stats in 2022 reveals that 50% of B2B inquiries are placed on mobile devices, mobile phones generate 60.66% of website traffic, while desktops and tablets are responsible for 39.34%.[1].

Having your website responsive to the user’s device is crucial. Responsive web design (RWD) is a design technique that enables a website to adjust to the screen size of the user’s device, providing an optimal viewing experience.

It achieves this by using flexible grids and layouts, as well as images and videos that resize based on the screen size of the user’s device.

RWD is essential for your website because it ensures it looks great and functions well on all devices, including desktops, laptops, tablets, and smartphones. With more and more people accessing the internet via mobile devices, it’s essential to have a website that provides a seamless user experience across all devices. RWD accomplishes this by optimizing your website for each device, regardless of the screen size or resolution.

It’s not the end of the world, but Mobilegeddon is here, and if your site is not optimized for a mobile experience, it may be the end of your business. Here’s why mobile optimization and responsive design are so important to your business.

An example of how a non-responsive site can affect your eCommerce storefront.

Here is an example of how poor design can affect an online store:

Let’s say you’re running an online store that sells clothing. A potential customer is browsing your website looking for a new outfit. However, they encounter several issues with your web design:

  • Slow loading time: Your website takes too long to load, causing the customer to become impatient and frustrated. Sometimes people click buttons and links several times, causing the page to freeze or leave altogether.
  • Confusing navigation: The customer can’t easily find what they’re looking for on your website because the navigation menu is confusing or poorly organized.
  • Button rage: This is a term I like to use when someone is trying to order but either can’t because the “Add to Cart” button is not showing or it’s not flipping to the next page because of speed. They click…and then click again…and then click again, causing the pages to lock, or the person leaves in frustration.
  • Poor quality images: The images of your products are low resolution or blurry, making it difficult for the customer to see the details of the clothing.
  • Unclear product descriptions: The descriptions of your products are vague or incomplete, leaving the customer unsure of what they’re purchasing.

As a result of these issues, the customer becomes frustrated and decides to leave your website without making a purchase. They may feel that if the website is poorly designed, the products may also be poor quality. This poor user experience may cause customers to take their business elsewhere, even if your products are high quality and reasonably priced.

It’s not just e-commerce sites affected by site responsiveness.

It’s not just e-commerce that is affected by poor design. Your website is the first impression many people get of your company, and a poor one can signify that you are not a modern company and may make your company look much smaller than it is.

Let’s say you’re a company that provides financial services like investment advice or banking services. A potential customer visits your website but encounters several issues with your design.

  • Outdated design: Your website looks outdated and doesn’t reflect modern design trends, making your company appear behind the times and unprofessional.
  • Inconsistent branding: Your website’s color scheme, font choices, and imagery don’t match your company’s established branding, creating confusion and inconsistency.
  • Challenging to navigate: Your website is confusing, making it difficult for customers to find the information they need about your services.

Now add a poor mobile experience to the mix. A poor design can negatively impact a company’s brand perception and ultimately harm its business success. You’ve just potentially lost a client frustrated with the unintuitive experience.

The Value of Responsive Web Design for Your Business

Years ago, companies used to have two website versions: mobile and desktop. In 2023, one of the most significant advantages is that it saves time and money, as you don’t need multiple versions of your website optimized for different devices. Instead, you only need one website that adapts to all devices, ensuring your content is accessible anywhere and on any device.

In addition to being cost-effective, responsive site designs provide a consistent user experience across all devices. With a responsive website, users can access your content on any device without resizing, panning, or scrolling excessively, resulting in a better user experience. This, in turn, can help increase engagement, reduce bounce rates, and ultimately lead to more conversions for your business.

On the other hand, not having a responsive site can result in a poor user experience, especially for users accessing your website from a mobile device. Without responsive web design, users must zoom in and out to read the content, which can be frustrating and time-consuming. The navigation may also be challenging, resulting in a poor user experience. As a result, users may leave your website quickly and not return, leading to higher bounce rates and negatively impacting your website’s engagement metrics.

Moreover, it can harm your brand’s reputation. Users expect a seamless experience when browsing the web. If your website doesn’t provide that, they may associate your brand with poor user experience and move on to a competitor’s website. This can lead to lost opportunities for conversions, sales, and growth for your business.

Responsive web design is also crucial for SEO. Google prefers responsive websites over separate mobile sites as it is easier to crawl and index one website than multiple ones. It also ensures that all content is served from the same URL, regardless of the device. This can help you avoid duplicate content issues, which can harm your SEO ranking. It’s also well known that optimized sites improve the user experience, leading to increased time on site and lower bounce rates.

The Impact of Responsive Web Design on SEO

Most clients are worried about their site’s ranking. A responsive website ensures users have a consistent experience across all devices, leading to increased on-site time and lower bounce rates. When users have a positive experience on your website, they are more likely to engage with your content, share it with others, and return to your website. These factors can improve your SEO ranking, as search engines favor websites with high engagement metrics and longer time on site.

Duplicate content occurs when the same content appears on multiple pages on your website or various websites. You risk having duplicate content when you have separate mobile and desktop versions of your website. Search engines penalize websites with duplicate content because it can be seen as an attempt to manipulate search results. Furthermore, having a responsive website can help you avoid duplicate content issues, which can harm your SEO ranking. A responsive website prevents duplicate content issues because all content is served from the same URL, regardless of the device used to access the website.

Make Your Website Stand Out with Responsive Web Design

In today’s competitive online world, it’s crucial to stand out. A responsive website can help you attract and retain more customers by providing a seamless user experience across all devices. By ensuring that your website looks and functions well on all devices, you can increase engagement, reduce bounce rates, and ultimately drive more conversions.

In addition, having a responsive website can also help you establish trust and credibility with your customers. If your website provides a seamless user experience, users are more likely to trust your brand and return to your website. This can help establish a loyal customer base, which is essential for any business.

Responsive web design is essential for any business that wants to provide an optimal user experience across all devices. With more and more people accessing the internet via mobile devices, having a website that adapts to all screen sizes and resolutions is crucial. RWD saves time and money, provides a consistent user experience, and can improve your SEO ranking. Users may have a poor experience without a responsive website, resulting in higher bounce rates and lower engagement metrics.

Contact our team to enhance your website and make it stand out.


1. https://techjury.net/blog/mobile-vs-desktop-usage/#Key%20Takeaways%20from%20Mobile%20vs.%20Desktop%20Statistics%202023

Whether across the office or across the ocean, MarketBurst is the leader in outsourced marketing solutions worldwide. Contact us today.