Generate demand. Increase your Brand Presence.

Rank Your Site at The Top of Google.

Search Engine Optimization 1Search Engine Optimization can be one of the most cost-effective ways of marketing your business.

Although Google is constantly changing their algorithms and processes, a big part of optimization knows what you want a customer to do once they get to your web site. Download a paper? Set up an appointment? Educate themselves?

Without focusing on the customer as a part of your SEO, the customer is likely to leave your website as soon as they get there. When evaluating an SEO program and the cost required to build an effective one, it is important to address both the technical and the “touchy feely” part of customer engagement. We help you with both.

The Objective of SEO

The objective of SEO is to rank a website in the Top 10 position in the major search engines. Since Google is the number one search engine worldwide, most optimization will be done targeting Google placement. Other leading sites such as Yahoo or Bing use similar techniques and will also benefit from the optimization. SEO is conducted through both on-page (yourwebsite.com) and off page work (links, directory submissions, sitemap submissions, article submissions, etc.). Below are the services typically performed in an SEO campaign:

How we do it

Our SEO team has worked with the Fortune 500 and the local restaurants, the online store to large manufacturers. This diversity of experience helps companies fend off fierce competition. Below is a bit about our process:

Search Engine Optimization 2

SEO Consulting

Like any campaign, SEO has objectives & strategy that must be aligned. From lead generation to competitive assessments, we can advise your in-house marketing team with support & guidance, or you may need us to be your full SEO team.

Search Engine Optimization 3

Market Research

One of our first steps is to evaluate how people find you and your competition via search. We develop a keyword, phrase & market research plan based upon your target audience, competition, product line, brand goals and more, then privde realistic forecasts for your market.

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Website Audit

We conduct a complete audit of not only your sites ability to crawl & index pages, but what makes people stay and take action.  After all, a great looking site does not mean people will take action when they get there.

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Link Building

Link building is still a fundamental element of SEO. It is time consuming but necessary, and is key to the success of an SEO campaign.  Our strategy includes an all-inclusive content marketing approach to link building and typically include PR, social media outreach, directory submissions, blogging & more.

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Content & Graphics Marketing

Compelling, engaging content is the backbone of any marketing campaign and is key to an effective SEO campaign. Our writing and design team will create your articles, press releases, web pages, infographics, and more, then publish them to your target audience.

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Reporting & Analytics

Data is at the core of our decision making. We provide regular reporting on trends, visibility, engagement, conversions & revenue (or value), then make adjustments to your program to focus on what matters most to you.

Over 200 Google signals to address

Note that no SEO company can guarantee #1 placement on Google. Many claim to do so. SEO is a marathon, not a sprint. If you are looking for fast results, focus on PPC and other methods. Contact us for more information.

What we do each month

There are more than 200 signals Google uses in scoring their search results. Search Engine Optimization encompasses the technical and creative activities that influence and improve on those known signals. The ultimate goal of Google is not to make sure your site ranks, but to provide the best answers for its users.

On Page ProgramsOff Page Programs

On an ongoing basis, the MarketBurst team will optimize your website to improve search engine rankings, and drive targeted visitors to the main web page. During the first month, we will focus on on-page optimization including:

  • Keyword research
  • W3c validation, site optimization (including speed & mobile responsiveness)
  • Mapping/url allocation
  • Metatags: Title, meta descriptions, keywords, headings, alt tags and image optimization
  • Robots.txt and Sitemap.xml optimization
  • Duplicate title and meta tag check
  • URL canonicalization (301 url redirects)
  • Check for and repair broken links
  • Keyword density and content optimization
  • Search engine friendly url optimization
  • Google analytics, along with Google and Bing webmaster setup

Off page optimization after the first month will encompass building links targeting the chosen keywords using the following techniques:

  • Content creation, loading and distribution
  • Monthly microblog, directory and social bookmark submissions
  • Topical microsite creation and maintenance
  • Loading assets and back linking from Web 2.0 properties
  • Posts to document sharing sites
  • Image and video sharing (provided by the client/created vor an additional charge)
  • Hub page creation
  • Geo-location listings and Google map and places pages

Note: required articles can be written via a combination of those submitted from clients, from MarketBurst or from external writers. Those written by MarketBurst may incur additional costs.

On a monthly basis, we will monitor for improvements in search engine rankings for the chosen targeted keywords. After establishing keywords, additional tactics will be added to further improve rankings. As SEO is not a one-time effort, it is suggested that a six month period be used for optimization (3 for testing and 4-6 for content additions and new techniques).

Get found online in your area

In addition to selected areas of the National SEO Program, there are additional steps required for local SEO campaigns. Local marketing campaigns require

  • Embedding of maps on your website
  • Local search pages
  • Local keyword content
  • Citations & Reviews
  • Directory submissions

Submitting to these directories is time consuming but neccessary. Our team will submit local business details to a large list of directories and then ping those directory URL’s if available. We can then confirm most of your submissions and will provide completion reports to show proof of work.

Directories include Google Places, Yahoo Local, Angie’s List, Bing Local, Yelp, Mapquest and many many more.

We also have multiple packages available, including:

  • Placement in Top 50 Local Directories
  • Market Specific Packages (ie Doctors, Movers, Plumbers & more)
  • Custom Directories Package
  • International Directories Package
  • Deluxe Directories Package
  • Niche Custom Packages

Click here for a sample list of global directory networks in which we submit.