When you own a small business, time is of the essence. You are the salesperson, the marketing team, the accountant, and web master, just to name a few of your positions. For me, as a small business owner, I try to blog as much as possible, but in the end, just can’t do it all.
- You spin me right round baby right round
- Spin your blog with a different title on article posting sites
- Tweet the article a few times in a week with a slightly different title or audience for each. Use Twitter lists to manage your audience. One of the tweats may grab a reader that another one did not.
- Respin the article onto a blogging site like Blogger.com, Tumblr, Digg, etc to increase your presence. Don’t over do it though. Too many posts of the same article can hurt your SEO rankings as Google sees it as duplicate content.
- Post the article to Linkedin company and personal profiles. Answer related questions on Linkedin and provide links to your blog.
- On lazy days, optimize your social channels by allocating time to the platform that requires the least amount of effort. A tweet, for example is easy and can be automated, A blog, while having other benefits, requires time to research and write. Investigate and use platforms that require the least amount of time for you to maintain.
- Spend more time on your title than you do on your content. Wow. That’s a concept even us experienced marketing guys, often times forget. You need great headlines to tease and pull them in. You don’t get that right, you don’t even get to the next part…reading your post.
- Don’t want to blog, but need leads? Start with networking sites like Linkedin Q&A plus relevant blogs and community sites within your market and in target geographic areas. Adding value by answering questions and making comments within conversations are a good way to build your reputation and refer traffic back to your site.
- Automate and get some sleep – Set up your blog to automatically Tweet your information. Tumblr, for example, has a setting to automatically tweet your blog and shorten the URL. You can even set it up to post/tweet at set time periods automatically.
- Don’t have a database, use a Twitter List. As a job distribution platform, Twitter is a powerful tool for sharing job opportunities from your company to a large, active, and influential population. One technique I have learned is to build Twitter Lists. Twitter Lists allow you to group companies or people into specific categories. You could make a list of companies or candidates you want to follow or build lists into categories by market segment. By reading between the lines of a Tweet (layoff announcements, good corporate financial results, etc) you can use Twitter Lists to get leads that are targeted to your specific audience
And lastly, it’s like a garage sale without putting up a sign. Hate to say it, but you have to budget something. Budgeting is not just about money. It can also be time. See which one you can afford. Linkedin Ads can be very targeted. Google Adwords are another option. If you don’t have the financial budget, think about allocating time to promoting it. Posting it only to your web site is like having a garage sale with no signs out front.
Have other ideas, let me know. I’d love to hear from you.
Kevin Kohleriter is the President of MarketBurst, a marketing and sales consulting firm dedicated to growing the revenue of it’s clients through marketing strategy, sales enablement, and demand generation. More information can be found at http://www.marketburst.net or email firstname.lastname@example.org.