A really good article on MarketingProfs.com that I’d like to share:
Some 181.4 million US Internet users watched 39.4 billion online videos in August, according to the latest comScore data. Clearly, online video—whether the latest viral video or a professional development course—is hot.
It’s easy to see why. Online video can engage an audience, help viewers retain information, and—for businesses—assist customers in remembering a brand. But how can you go one step further… and make your videos social?
Social video actively engages the users by soliciting comments, questions, and feedback; it creates conversations that take your videos to the next level.
Consider these six suggestions to help you do just that.