Let’s be honest, no business owner likes responding to negative reviews (or fake reviews) online. The way in which you handle these situations can leave a lasting impression with both new and returning customers. In fact, if you’ve read our blog post “How Citations, Ratings, And Reviews Help Your Local SEO Campaign,” you know that about 50% […]
Heading out to a new restaurant? Looking for a place to stay during your vacation? Are you considering buying a product that you’re somewhat unfamiliar with? Here Local SEO comes in the role. As a consumer, you’ve no doubt relied on reviews before purchasing a product. Therefore, it’s likely that you understand the importance of reviews as[…]
What is hyperlocal marketing and how do you build a content marketing plan for it? To get local customers, you need a content marketing plan that is locally focused. Sometimes called, hyperlocal marketing, it is a method of niche targeting that focused on a specific city or demographic that appeals to shoppers within that city. The reality[…]