How Citations, Ratings and Reviews Help (or Hurt) Your Local Search (SEO) Results

Tag: marketing strategy

How Citations, Ratings and Reviews Help (or Hurt) Your Local Search (SEO) Results
How Citations, Ratings and Reviews Help (or Hurt) Your Local Search (SEO) Results

Are you heading out to a new restaurant? Looking for a place to stay during your vacation? Are you considering buying a product that you’re somewhat unfamiliar with? As a consumer, you’ve undoubtedly relied on reviews before purchasing a product. Therefore, you likely understand the importance of your reputation in generating more sales, building consumer relations, and increasing web traffic… Read more

How to Respond to Negative and Fake Reviews
How to Respond to Negative and Fake Reviews

Let’s be honest, no business owner likes responding to negative reviews (or fake reviews) online. The way in which you handle these situations can leave a lasting impression with both new and returning customers. In fact, if you’ve read our blog post “How Citations, Ratings, And Reviews Help Your Local SEO Campaign,” you know that about 50% of adults under.. Read more

Creating A Local Content Marketing Plan
Creating A Local Content Marketing Plan

What is hyperlocal marketing and how do you build a content marketing plan for it? To get local customers, you need a content marketing plan that is locally focused. Sometimes called, hyperlocal marketing, it is a method of niche targeting that focused on a specific city or demographic that appeals to shoppers within that city. The reality is that you,.. Read more

Five simple reasons why you need SEO as part of your marketing strategy
Five simple reasons why you need SEO as part of your marketing strategy

Why do you need search engine optimization (SEO) as part of your marketing strategy? Search Engine Optimization (aka SEO) is the process of aquiring web traffic from “free,” “organic,” “editorial” or “natural” means on search engines. Google, Bing and Yahoo, the amjor search engines, have primary search results, where content such as web pages, videos or business listings are displayed.. Read more

Increase lead generation with a call to action on your banner ad
Increase lead generation with a call to action on your banner ad

Want to increase leads or improve lead quality? A call to action (CTA) or “offer” on your banner advertising or on your own web site will help drive traffic and generate leads.Below are a few tips to creating more leads using an effective call-to-action: Make it obvious. Unless you make the ad look visually engaging, visitors may not see that.. Read more

Developing a marketing strategy? Conduct a marketing workshop.
Developing a marketing strategy? Conduct a marketing workshop.

On a regular basis I get asked to help companies develop a marketing plan. Some are for a new company, others for a new product. My first question typically is “have you got a marketing strategy and is your management in alignment with it?” If not, you may be setting yourself up for failure. For those that need support, I typically.. Read more

Whether across the office or the ocean, MarketBurst is the leader in outsourced marketing solutions worldwide.