30
JunWhy do you need search engine optimization (SEO) as part of your marketing strategy? Search Engine Optimization (aka SEO) is the process of aquiring web traffic from “free,” “organic,” “editorial” or “natural” means on search engines. Google, Bing and Yahoo, the amjor search engines, have primary search results, where content such as web pages, videos or business […]
25
SepWant to increase leads or improve lead quality? A call to action (CTA) or “offer” on your banner advertising or on your own web site will help drive traffic and generate leads.Below are a few tips to creating more leads using an effective call-to-action: Make it obvious. Unless you make the ad look visually engaging, visitors may[…]
25
SepOn a regular basis I get asked to help companies develop a marketing plan. Some are for a new company, others for a new product. My first question typically is “have you got a marketing strategy and is your management in alignment with it?” If not, you may be setting yourself up for failure. For those that need[…]
