There are a lot of great agencies out there. And there are a lot of bad ones too. So how do you know what you are really getting when you sign a new agency? Whether you are large enterprise or … […]
On a regular basis I get asked to help companies develop a marketing plan. Some are for a new company, others for a new product. My first question typically is “have you got a marketing strategy and is your management in alignment with it?” If not, you may be setting yourself up for failure. For those that need [...]
